Instructors
Robert Reitzfeld
Tony Angotti
Write and design a set of print ads for Tesla Motors.
Tesla Motors positions itself as a luxury brand, but what gets overlooked is the sheer ability of their vehicles. Whereas the EV (electric vehicle) market tends to be ecologically and economically minded, this campaign repositions Tesla Motors by highlighting its brand attribute as the distinctively performance driven EV manufacturer without alienating luxury focused customers.
